User experience consulting, advising, and support: Helping SaaS B2B companies update complex tools, streamline sales enablement, and address customers’ usability needs.

Sam Walker brings a rare blend of strategic thinking and hands-on design expertise to every project. They excel at clarifying a product’s usability goals and uncovering current user pain points, then translating those insights into actionable UX roadmaps and clear prioritization plans.
I worked with Sam at Cayuse, building an administrative backbone for a research administration suite and re-imagining one of the flagship products. Sam has a proven track record in UI modernization, updating legacy interfaces in a way that feels fresh and intuitive while preserving the complexity users rely on. Their work building rich, interactive prototypes helped our sales prospects and customer advisory board envision the new renovated product and provide useful feedback.
Equally adept in greenfield product design, they can confidently lead the 0–1 phase, establishing the foundation for entirely new experiences. Their expertise in information architecture and navigation ensures intuitive wayfinding, seamless menus, and smooth navigation even for organizations with multiple products and sprawling websites. With Sam, you get a partner who balances strategy and execution to deliver user experiences that are impactful, scalable, and future-ready.

I worked with Sam on a platform-level information architecture initiative at a government client – they were AMAZING to work with. I was impressed with how quickly they were able to get up to speed on the very complex contract, business, and user landscape, as well as their attention to detail. They really excelled at collaborating across disciplines, navigating a complicated stakeholder ecosystem, and helping teams launch both updated and brand-new products in a legacy environment. I would highly recommend adding Sam to your team!